Salesmanager Ridder France

The global health and well-being of people will largely depend on a successful transition to efficient agriculture and horticulture. Farmers and gardeners must therefore look for more efficient and sustainable ways of producing food. Ridder Group helps them in this innovation battle. Ridder Group completed a strategic reorientation in 2018, with the ultimate mission: “to become the leading global supplier of technology for autonomous greenhouses”.

Ridder, a Dutch family-owned company with its headquarter in Harderwijk, has been supporting greenhouse growers for over 65 years with electromechanical systems, climate technology and software that is designed to optimize all cultivation and management processes within a horticultural business. Ridder does this by providing tailormade solutions to start “helping you grow your way”, with a clear focus on delivering customer value through adaptive technology and knowledge transfer. The drive to innovate is part of Ridder’s DNA. This has made the company a leading supplier of advanced process computers, water-saving innovations, transparent management systems, reliable drive units and energy saving climate screens. Ridder’s pragmatic solutions enable sustainable controlled environment agriculture in every country and climate. Operating from multiple strategic locations on three continents, Ridder is an international company with over 300 committed employees and a global partner network that supports greenhouse growers to successfully produce food and flowers in more than 100 countries.

To be able to feed 9 billion people worldwide in 2050, food production will have to increase by at least 50%, whilst the global protected environmental horticultural business is facing a decreasing availability of experienced growers and operational workers. Ridder’s vision is that (semi) autonomous greenhouse operations will play an important role to fulfil the future food demand by optimal use of big data, artificial intelligence (AI), deep machine learning algorithms, vision systems, wireless sensors, robotics and integrated supply chain management solutions. Ridder Group is highly committed to become a global leading technology supplier for the autonomous greenhouse. 


Region EMEA and Ridder France
The Region EMEA (Europe, Middle East & Africa) continent is the largest region within the Group and represents about 70% of the Group’s turnover. In this region the Ridder products and systems are sold through different distribution channels (Greenhouse Builders, Water/ Electrical Installers, Mechanical installers (e.g. for climate screens) and to a small extend directly to end-users (growers). Within this region, Ridder has 3 sales offices in The Netherlands (regional HQ), France and Spain, manged by Country ManagersThe implementation of this new regional structure is work in progress and will be implemented in the second half of this year.   


Ridder France (formerly active under the name of Hortimax)is present in the Grand-Ouest region –based in Saint Brévin les Pins– for 27 years. Over these years, the French Ridder office has become from a challenger position tot a leader position Ridders’ brand in the French market is the preferred solution through the largest dealer network in France and is now present at the main French reference growers.  


As the current Country Manager of Ridder France is leaving the company, we are looking for an ambitious and energetic Salesmanager to take the lead in all sales activities in the France region and  executing the ambitious growth strategy in line with the group strategy.  


The Salesmanager will report the Managing Director of Ridder Growing Solutions, who is based in the Netherlands and works in close cooperation with the acting General Manager a.i. based the France office.  


Responsibilities include


    • Execute sales plans and sales responsible (tactical and operational) for all product groups of the Ridder global product portfolio 


    • Advise, support and commercially and technically develop customers 


    • Key account management for large accounts, French region and French speaking North Africa 


    • Provide superior customer support and ensure all client requests are professionally handled in a timely manner  


    • Develop a solid and trusting relationship between clients, resolving client issues and complaints  


    • Develop a complete understanding of account needs, anticipating changes and recommending improvements  


    • Work with (sales) team and other departments dedicated to the same client account to ensure the highest quality of products and services and all client needs are met 


    • Analyse client data to provide to enhance customer relationship management  


    • Assess and identify trends and opportunities in the market  


    • Expand relationships and bringing in new clients  


    • Local (brand) reference and contact point for Ridder portfolio as well as local market expert 


    • Represent Ridder within relevant internal and external networks 


    • Optimise relation with (potential) customers in line with sales strategy 


    • Build and maintain a relevant network amongst greenhouse builders, installers, growers, investors and knowledge institutes in French region   


Qualifications and required experience 


    • Master’s degree in international business or any equivalent qualification 


    • Approx 3+ years of experience in a comparable sales position (B2B, technical and/or agrifood) 


    • Experience and/or affinity with horticulture / horticultural market 


    • Preferably international sales experience and extensive network in various markets 


    • “Ears and eyes” in the French horticultural market in both the end market (growers /investors) as well the distribution channels / business partners (GHB /Installers) market 


    • Experienced in executing a regional sales strategy, including the tactical and operational sales approach with proven record of consistently meeting agreed budgets and goals 




    • Is able to maintain existing customer relationships / business partners and make them valued 


    • Is able to identify and develop new business partners (GHB, W&E Installers, screen installers) to further develop the business  


    • Has a decent understanding of the needs of the end-user / investor market in the French market 


    • Is well connected to and has on a regular base contact with the top 50 growers in the French market (e.g by membership growers association / cooperative or site visits) 


    • Has excellent understanding and network within the local market for both end market (growers/investors) and distribution market (GHB/Installers)  


    • Is eager to share leads (projects) / project information with colleagues in the group when international GHB / E&W Installers are involved in (large) projects in his territory / country 


    • Is very committed to achieve the sales targets in his plan and is able to deal with setback in sales performance by finding alternatives to achieve the sales targets. 


    • Has potential and ambition to grow into a role with managerial responsibilities 


    • Commercial: has a natural eagerness to find the business opportunity and gets energized by closing the deal 


    • Technical: has a decent understanding of and affinity with the technical basics of the products and knows the way in the organisation to find further technical support, if needed 


    • Native language French; fluently verbal and writing skills in English,  


    • Is willing and able to travel within the country on regular basis 




    • Role based in San Brévin Les Pins  


    • Key KPIs:  
        • Country sales target 
        • Customer and employee satisfaction 
        • Gross margin 
        • Generating new business opportunities and new business partners (like GHB, E/W installers, screen installers) in the French market 
Apply now!

Apply right now

  • Accepted file types: pdf, docx.
  • Accepted file types: pdf, docx.