The global health and well-being of people will largely depend on a successful transition to efficient agriculture and horticulture. Farmers and gardeners must therefore look for more efficient and sustainable ways of producing food. Ridder Group helps them in this innovation battle. Ridder Group completed a strategic reorientation in 2018, with the ultimate mission: “to become the leading global supplier of technology for autonomous greenhouses”.
Ridder, a Dutch family-owned company with its headquarter in Harderwijk, has been supporting greenhouse growers for over 65 years with electromechanical systems, climate technology and software that is designed to optimize all cultivation and management processes within a horticultural business. Ridder does this by providing tailormade solutions to start “helping you grow your way”, with a clear focus on delivering customer value through adaptive technology and knowledge transfer. The drive to innovate is part of Ridder’s DNA. This has made the company a leading supplier of advanced process computers, water-saving innovations, transparent management systems, reliable drive units and energysaving climate screens. Ridder’s pragmatic solutions enable sustainable controlled environment agriculture in every country and climate. Operating from multiple strategic locations on three continents, Ridder is a fast-growing international company with over 350 committed employees and a global partner network that supports greenhouse growers to successfully produce food and flowers in more than 100 countries.
To be able to feed 9 billion people worldwide in 2050, food production will have to increase by at least 50%, whilst the global protected environmental horticultural business is facing a decreasing availability of experienced growers and operational workers. Ridder’s vision is that (semi) autonomous greenhouse operations will play an important role to fulfil the future food demand by optimal use of big data, artificial intelligence (AI), deep machine learning algoritmes, vision systems, wireless sensors, robotics and integrated supply chain management solutions. Ridder Group is highly committed to become a global leading technology supplier for the autonomous greenhouse.
The Region EMEA (Europe, Middle East & Africa) continent is the largest region within the Group and represents about 70 % of the Group’s turnover. The Dutch market is the most important market within EMEA with a turnover of 35 mln Euro. In this market the Ridder products and systems are sold through different distribution channels (Greenhouse Builders, Water/ Electrical Installers, Mechanical installers (e.g. for climate screens) and to a small extend directly to end-users (growers) in The Netherlands however, the majority of the Ridder product is exported by the business partners to international markets, Within this region, Ridder has 3 sales offices in The Netherlands (regional HQ), France and Spain.
The main challenges are to further expand the organisation to be able to execute the Group’s ambitious organic (and partly inorganic) growth strategy in the 3 focus countries The Netherlands, France and Spain, as well in the secondary focus countries within the EMEA region: Germany, Poland, Russia (including the Stan countries) and Turkey. The growth in the EMEA region should come from launching new (digital) products and services, increasing market share, especially in Growing Solutions and Climate Screens (by expanding distribution channels), developing sales strategies towards end-users (growers and investors), as well new business development in untapped sub regions like Middle East and Africa. The ideal candidate should bring a proven sales international experience with complex distribution channels in technical systems and senior management experience in building excellent sales teams. Preferably the candidate should have experience in B2B and B2C (e.g. experience with implementation of new (SAAS based) revenue models), as well as a strong network in the (Dutch) horticulture distribution channels and growers.
Sales strategy (regional)
Team and personal development