Ridder privacy statement

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This Privacy Statement explains how Ridder, acting as Data Controller within the meaning of the General Data Protection Regulation (hereafter ‘GDPR’), collects, stores and processes your Personal Data when you access our website www.ridder.com (“Website”), purchase our products, engage with us or use our services (hereafter ‘Services’). It describes, among others, which categories of Personal Data are collected, for what purpose those Personal Data are used, and to which categories of recipients Personal Data are provided.


Ridder also places cookies through the Website. If you would like to know more about the cookies that Ridder uses on this website, please click here.


Information about Ridder 


The Ridder Group is made up of a number of group companies of Ridder Holding Harderwijk B.V., headquartered in Harderwijk, the Netherlands, and registered in the Trade Register of the Chamber of Commerce under the number 8198943. Where Ridder is mentioned, the reference is made to the entire Group, unless otherwise determined. 


The Ridder Group companies that process Personal Data in accordance with this Privacy Statement are:


    • Ridder Drive Systems B.V.


    • Ridder Growing Solutions B.V.


    • Ridder Climate Screens B.V.


    • Global Growing Solutions (Canada) Ltd.


    • Ridder Corporation USA


    • Ridder (Shanghai) Agricultural Technology Co., Ltd.


    • Ridder France S.A.R.L.


    • HortiMaX Growing Solutions SL


    • HortiMaX SA de CV


The Website is operated and maintained by Ridder. 


The processing of Personal Data


Personal Data means any information that relates to an identified or identifiable individual. This Privacy Statement applies to the Personal Data we, as a Data Controller, collect and process, in relation to all our Services.  Ridder may process the following data:


    • Your contact details: your or your company’s e-mail address, gender, your or your company’s name, your or your company’s address, your place of residence or business, your or your company’s phone number, your profession and job title. 


    • Data included in your CV. 


    • Your financial information: This encompasses any financial details provided to us, whether upon request or voluntarily, that can be associated with you as a customer or representative, including bank account information or billing details.


    • Automatically collected data: When you visit our Website, data is automatically gathered through your browser or device using cookies and similar technologies. This enables us to monitor website visitors (including through Google Analytics) and gather insights into your website usage. For further details, please refer to our Cookie Policy.


    • Usage of our Services: We gather data regarding your utilization of our Services, including (online) purchases or transactions, purchase amounts and dates, specific products or services acquired, purchase locations, payment methods, etc.


    • Communication data: This refers to any communication-related information, such as your inquiries, complaints, or other correspondence received through email or online channels.


    • Additional personal data: This category encompasses any other personal information disclosed to us during the course of our contractual relationship, whether voluntarily provided or requested.


Why Ridder needs this data (purposes) 


Ridder processes your Personal Data so that it can contact you by telephone and/or in writing (by e-mail and/or by post). This is done to answer any questions that you have asked, to inform you about Ridder’s current and future activities and promotions, to send you electronic newsletters, to send you advertising by post, for statistical purposes and for automated data processing. In addition, Ridder may use your Personal Data in relation to the execution of an agreement with you, and/or completing projects and/or deliveries agreed with you. We may also use your Personal Data to comply with our own legal obligations, such as maintaining appropriate business records or comply with lawful requests by governmental agencies and public authorities.  


Ridder undertakes these activities based on the necessity to fulfill the terms of our agreements with you or our partners, their compatibility with such purposes, their relevance to the legitimate interests of either you or Ridder, or their requirement under applicable laws and regulations. In so far as this is required by law, Ridder will ask for your consent before using your Personal Data for these purposes. You can withdraw your consent at any time by sending an email to dpo@ridder.com.


How We Share Personal Data


We share your personal data with the following parties:


    • Controllers within the Ridder Group. Your Personal Data will be shared among the responsible Ridder Group companies that may use your Personal Data as described in this Privacy Policy for internal administrative purposes, management purposes, analytical purposes, and other business-related purposes. Your Personal Data will only be used by Ridder Group companies for marketing purposes if you have given explicit consent.


    • Service Providers and Processors. We engage third-party vendors, including:


        • Business partners, suppliers (such as IT service providers), and subcontractors for the execution of any contracts we enter into with them or to provide services on our behalf;
        • Financial institutions;
        • Leasing companies;
        • Telemarketing companies and other advertising companies that carry out marketing activities on our behalf;
        • Analytics and search engine providers that assist us in the improvement and optimization of our website, such as Google Analytics. In providing their services, they will access, receive, maintain, or otherwise process Personal Data to track how users use our website and how effective Ridder’s Adwords advertisements are on Google search results pages. The data derived in this way, including the IP address of your computer, is transferred to Google and stored on their servers in the United States. Please refer to Google’s privacy policy for more information. You will also find the Google Analytics privacy policy there.


Our contracts with these service providers do not permit the use of your personal data for their own (marketing) purposes. Consistent with applicable legal requirements, we take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions.


    • Dealers. We offer our services directly to our customers or through our dealers. If we collaborate with our dealers, it may be necessary to share your Personal Data with those dealers. In accordance with applicable law, we take commercially reasonable steps to require dealers to adequately safeguard your Personal Data and only process it in accordance with our instructions. If legally required, we will ask for your prior consent.


    • If Legally Required. We also disclose Personal Data about you if disclosure is legally required by law or in the context of an investigation, judicial proceeding, court order, or legal process served on us, or if necessary for the protection of our rights or safety.


    • With Consent. We also disclose Personal Data to a third party if you have given consent for this or have requested us to do so.


International data transfers


For the performance of the Services, Ridder processes Personal Data outside of the European Economic Area (EU, Norway, Liechtenstein, Iceland), under the condition that i) an adequacy decision applies to the country concerned, or ii) an agreement has been concluded with the receiver of the Data, incorporating the Standard Contractual Clauses adopted by the EU.


Technical and organizational measures


The processes, storage and transfer of your Personal Data is protected using the techniques that are currently standard use and is in line with the GDPR (General Data Protection Regulation). Ridder will take reasonable steps to ensure that your Personal Data are properly secured, so that they are protected against unauthorised or unlawful use, alteration, unauthorised access or disclosure, accidental or wrongful destruction, and loss.


Retention period 


Ridder does not store your Personal Data for any longer than is strictly necessary in order to fulfil the purpose(s) for which your data has been collected. If no other agreement is reached with you and the data must not be retained to comply with applicable laws and regulations (e.g. tax requirements), your data will not be retained for more than one year. 


Registration Website visits 


General data relating to visits to the Ridder website is retained, including the IP address of your computer, the time of your visit, language selected, pages visited and data sent by your browser. This data is used in order to analyse visitor patterns and click paths within the website. Ridder uses this data to improve the functioning of its website. This data is anonymized wherever possible and is never made available to third parties.


Your privacy rights 


The General Data Protection Regulation establishes several rights with regard to your data privacy. 


    • Right to access (art. 15 GDPR): You can request access to the data Ridder processes about you at any time. You can also request a copy of your data. 


    • Right to rectification (art. 16 GDPR): You can have your data corrected at any time if it contains an error. 


    • Right to erasure (art. 17 GDPR): You have the right to ask us to erase your personal data. If we are required by law to keep certain personal data, we will not be able to comply entirely with this request. 


    • Right to restrict processing (art. 18 GDPR): In some circumstances, you have the right to request that Ridder restricts the processing of your personal data. For instance, when you contest the accuracy of your data, your data has been obtained unlawfully but you only want to limit Ridder’s use your data, Ridder no longer needs your data, or you have objected to the processing and the verification is pending. 


    • Right to object (art. 21 GDPR): You can request that we no longer use your data, unless there are compelling reasons to do so. 


    • Right to portability (art. 20 GDPR): You can request the transfer of your data from Ridder to another. 


To exercise your rights under GDPR, you can submit a written request for this by sending an e-mail to dpo@ridder.com specifying the nature of your request.


Data will only be transferred in a secure manner. This makes it is possible to check that the personal data is sent to the right person. Ridder may need to ask you for some information in order to verify this.


More information on when it is possible to exercise one or more of these rights can be found on the website of the Netherlands Data Protection Authority. You are also entitled to file a complaint with the Netherlands Data Protection Authority: autoriteitpersoonsgegevens.nl.




This Privacy Statement is subject to change. It is therefore advisable to check this privacy statement regularly. The current version of the Privacy Statement was last amended in April 2024.