The Ridder Group is expanding its team with the appointment of Boy de Nijs as Content Marketeer. On 1 December, Boy de Nijs will join the Ridder Group to strengthen their marketing team. In his new role, Boy will operate at the interface between technology and marketing to create valuable content for the Ridder Group.

Ridder Group
With its brands Ridder Drive Systems, HortiMaX and Ridder Climate Screens, the Ridder Group is an emerging leader in the fast-growing global market for horticulture technology. In order to support that rapid growth and add value, Boy de Nijs will engage with Ridder’s international customer base and translate that contact into valuable content to support both the Group’s internal and external communications.

Future
Boy de Nijs will also respond to developments in new and existing markets by covering relevant themes and topics. He will provide greater insight into the needs of end users, enabling Ridder-HortiMaX to further strengthen its position as a supplier of dedicated solutions specifically tailored to the needs of the market.

Sjaak Bakker, HortiMaX’s CEO, said the following about the appointment of Boy de Nijs; “In recent years we have been able to improve our organization on many fronts. In order to support this development and continue our ambitious plans for growth, we were in serious need of someone highly skilled in content marketing. That’s why we are very pleased with the arrival of Boy and his international experience, extensive network and broad knowledge. I’m confident he will help us make significant strides in the near future.”

Experience
Boy de Nijs brings with him a wealth of knowledge and experience having worked for HortiDaily.com, the online horticulture news platform that allowed him to establish a comprehensive international network. Boy: “These past five years have been a true honour – it was great to be part of the adventure of building HortiDaily up from scratch. This new opportunity at the Ridder Group suits my personal ambitions perfectly, and it is with great enthusiasm that I take on this new challenge in a flourishing, innovative industry.”