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10 October 2018

Mexico discovers “Helping You Grow Your Way”

Thank you for joining us at the Expo Agroalimentaria Guanajuato! It was good to welcome you at our booth and share with you what the ‘new’ Ridder is all about.

Being the premier event for the Mexican horticulture industry, Expo Agroalimentaria Guanajuato has always presented the perfect opportunity for Ridder to catch up with our partners, growers and other long-time industry friends and discuss the latest trends and developments in the Mexican horticulture sector.

Labour shortages
The Mexican produce industry has seen some major development over the last couple of year. As the U.S. and Canadian demand for Mexican produce is still not slowing down, growers are expanding and adding more production every year. However, even though the industry is even looking at diversification and expansion into organics, the development of many greenhouse companies is slowed down as a result of challenges in the field of labour shortages. It was good to welcome many growers at our booth to explain them how Ridder management systems could help them to better manage their resources as efficient as possible.

One Ridder goes México
For Ridder it was the first time we presented ourselves in the Mexican market as one Ridder. With one brand for both our Growing Solutions, Drive Systems and Climate Screens, the mutual commitment and commercial cooperation between our different business units is reinforced. We are here to help the Mexican horticulture sector with a one-stop-shop for all of their controlled environment agriculture technology.

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