In an open discussion, Ridder CEO Pascal Piepers and the minister exchanged views on the sector’s key challenges and opportunities. During the visit, the minister toured the production facility and was briefed on how Dutch technology contributes to more efficient, more sustainable and future proof food production. Ridder CEO Pascal Piepers: “This visit offers a valuable opportunity to share our knowledge and experience and to explore together how we can further strengthen the international position of Dutch horticulture. The strength of our sector lies in innovation and collaboration. A strong international position requires continued investment in technology, as well as effective cooperation with government and international partners.”

Ridder showcases the value of Dutch export

A key part of the programme was discussing future growth opportunities. Ridder explained in which markets there are still significant international opportunities and earning potential, and what role the Dutch government can play in further capitalising on these opportunities. According to Ridder, the international network of Dutch embassies and agricultural attachés is of great value to the sector’s success. Support from the ministry plays an important role in this. Minister Sjoerd Sjoerdsma: “I saw at Ridder how their technology and international commitment make a tangible contribution to solutions for global food challenges, while at the same time creating value for the Dutch economy.”

Innovation crucial to maintaining the Netherlands’ leading position

Attention was also given to geopolitical developments around the world. The Dutch horticulture sector depends heavily on open borders and free trade, while in practice trade barriers are increasingly emerging. This underlines the importance of close cooperation between industry and government to remain successful internationally. Central to the discussion was the question of how the Netherlands can maintain its leading position in the future despite growing international pressure. Topics included the robotisation of repetitive tasks and further automation using artificial intelligence. Chief Strategy Officer Joep van den Bosch: “These developments are essential to deploy labour more efficiently and to keep innovating in an increasingly competitive global market.”

The minister will take these insights into account in preparations for an upcoming trade mission to Egypt, where Dutch knowledge and technology can contribute to the further development of local food production.