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New name as from June 11 2018
HortiMaX has been part of the Ridder Group since 2011. On 11 June 2018, the companies of the Ridder Group adopted a single brand identity. As a result, HortiMaX B.V. was renamed Ridder Growing Solutions B.V.
Combining forces
We concluded that our existing brands, corporate identities and online channels were too fragmented. That’s why, starting 11 June 2018, we are introducing a single brand for the Ridder Group, with a new corporate identity that will strengthen our visual impact and profile on the international market. This will also reinforce mutual commitment and commercial cooperation within different business units.
HortiMaX company name will disappear
HortiMaX B.V. will become Ridder Growing Solutions B.V. All our contact and address details will remain unchanged for customers. The name HortiMaX will not disappear entirely, though. It will still feature in product names, such as our HortiMaX CX500 and HortiMaX-Go! climate computers. All our international offices in Canada, the USA, France, Spain, Mexico and China will also take the Ridder name.
New look and feel
The new Ridder will also get a new look and feel, and a new joint website: www.ridder.com. We will use this online channel to expand our services and provide knowledge. We will introduce all kinds of new services such as calculation tools and intelligent apps. This will enable us to make good on our new promise to customers: “Helping you grow your way”.
"Helping you grow your way"
"We concluded that our existing brands, corporate identities and online channels were too fragmented.
That’s why, starting 11 June 2018, we are introducing a single brand for the Ridder Group, with a new corporate identity that will strengthen our visual impact and profile on the international market. This will also reinforce mutual commitment and commercial cooperation within different business units."
- Klaas van de Poppe, CEO Ridder Group